"Arcade flyers, cabinet design, decals, the box and packaging art are as important as any other part of the software that has been sold over the years; in earlier years of the computer industry, it had to serve as the entire pitch. These are attempts by many groups and individuals,, and the Internet Archive, to capture that unique artwork, even as the software itself lives on."
"Throughout the history of gaming, the flared red Atari badge remained an enduring fixture. Formed in 1972 by Nolan Bushnell, Atari is the oldest videogame company in the world. Pong, the VCS 2600, the ST computers, the Lynx and now the Jaguar, all have emerged from Atari's Silicon Valley Headquarters — to meet with varying degrees of success."